Trend and Target groups Seniors The increasing number of baby-boomers reaching their 50s and 60s offers an expanding market for products geared towards the maturing consumer segment. Our products contain the necessary nutrients to support an active and healthy lifestyle. Some of the benefits of those products are improved immune system function, increased anabolism and health support. Sports & Fitness Growth rates in this market are forecasted to remain in the double digit range. Sport events are popular and Fitness Centres become "Come together places" for all age groups and demographic segments. This market requires products supplying energy, increasing endurance and strength, supporting a natural muscle growth and an improved well-being feeling. Diet Changes in nutritional habits and a decreasing physical activity have led to a dramatic increase in obesity and related diseases. Accordingly, growth rates in this market segment have been very strong and are expected to increase even more in the future. Successful products in this category offer these benefits support weight loss, provide healthy nutrition and are formulated based on sound science. Health & Wellness Improving our health has always been a prime concern. With the rising costs for health care and the increased awareness of preventive measures, more and more consumers are looking for supplements and nutritional support to maintain their health. These products should offer convenient solutions for their various health needs, should be easy to handle in order to become part of the normal lifestyle.